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2022 - 2023 Smoking Cessation Campaign - Phase 2

Public Authority
SA Health
Reference #
2022 - 2023 Smoking Cessation Campaign - Phase 2
Good or Services Acquired

Contract ID No: SAH2022-1102 

The South Australian Government is committed to strong levels of quit smoking advertising, in line with current research, to reduce smoking prevalence. This strategy has coincided with a general downtrend in South Australian smoking rates over time (20.7% in 2010 compared to 9.8% in 2021 ). A media agency is procured to develop a strategy for the most appropriate and cost effective advertising buy to reach the campaign's target audiences and to manage the purchase of the advertising. 

Total Value of the Contract: $766,096 Inc Gst

Procurement Process
Other Panel agreement
Total inc GST
Execution Date
28 Oct 2022
Starting Date
28 Oct 2022
Completion Date
30 June 2023
Freedom of Information Officer
Principal Project Officer FOI
[email protected]
Office: +61 (08) 82260705


1 Wavemaker Australia Pty Ltd
Created: 24 Jan 2023, 10:34 am Modified: 24 Jan 2023, 10:34 am