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Technical Colleges Advertising Campaign - Media Buy

Public Authority
Department of Education
Reference #
Technical Colleges Advertising Campaign - Media Buy
Across Government Contracts
Good or Services Acquired

Engagement of a media buying agency to develop and implement a media plan for an advertising campaign to drive interest, awareness and enrolments in the new technical colleges.

3.1. The approved budget for media buy outlined in the purchase recommendation was $850,000 (ex GST) ($500,000 in 2022-23 and $350,000 in 2023-24)
3.2. This budget has been adjusted to $750,000 (ex GST) ($400,000 in 2022-23 and $350,000 in 2023-24) to accommodate an increase in the budget required to deliver the creative development component (separate procurement process) of the advertising campaign.
3.3. The procurement value is to be adjusted $825,000 (GST inclusive) from the approved purchase recommendation.
Procurement Process
Selective Tender
Total inc GST
Execution Date
23 Mar 2023
Starting Date
21 Mar 2023
Completion Date
30 Nov 2023
Freedom of Information Officer
DECD FOI Officer
[email protected]
Office: +61 (08) 82261607


1 Wavemaker Australia Pty Ltd
Created: 30 Mar 2023, 7:01 pm Modified: 1 Dec 2023, 12:00 am